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Soft by Design: Why We Choose Cotton Sateen.

There’s something about slipping into a beautifully made bed at the end of the day.

The lights are low, the room is quiet, and everything feels a little softer.

That feeling is exactly what we love about cotton sateen.

Scalloped Starlight Full/Queen in White

So, what is sateen?

Sateen isn’t a type of cotton — it’s the way the cotton is woven.

Unlike a traditional percale weave, sateen is woven with more threads floating across the surface of the fabric. This gives it its signature smooth hand, gentle drape, and subtle sheen.

Close-up of a mattress with a white fitted sheet and green wall in the background

The result is bedding that feels soft and inviting from the very first touch.

It’s the kind of softness that makes you want to stay tucked in just a little longer.

Soft, smooth, and made for cozy

One of our favorite things about cotton sateen is the way it feels against the skin.

It has a smooth, almost silky feel without being slippery, with a beautiful weight that makes a bed feel instantly more inviting. The gentle sheen catches the light beautifully, too — adding a quiet touch of luxury without feeling overly formal.

For a child's room, we especially love this balance.

Toddler bed with the Toddler Duvet and Pillow in the Picnic Gingham print in Beige

It feels special enough to make their bed feel like a little retreat, but comfortable enough for everyday life — storybooks, sleepy mornings, blanket forts, and all.

Sateen vs. Percale

If you’re wondering how sateen compares to percale, the simplest way to think about it is:

Sateen is soft, smooth, and gently draped.

Birds Song Full/Queen Duvet Cover in the Pink Print displayed on bed. Shown with two standard size pillow cases in the same print.

Percale is crisp, airy, and lightweight.

Neither is better — it simply comes down to the feeling you love most.

For those who love a bed that feels soft and cozy from the moment you climb in, sateen is a beautiful choice.

The little luxury of everyday life

We believe the things we use every day should feel good.

A favorite blanket. Fresh sheets. Pajamas after a bath. A book before bed.

These little rituals are where so much of childhood happens — and they're worth making cozy.

Child lying in a crib with patterned bedding and pillow

Our signature cotton sateen bedding is designed with that feeling in mind: beautifully made, wonderfully soft, easy to wash and care for, and meant to become part of the everyday moments you’ll remember.

Because sometimes, luxury is simply making bedtime feel a little more special.

And that's very Gooselings.

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